5 strategies anyone can implement
There’s a lot of noise about using AI in content marketing. How you can generate loads of content and capture the attention of thousands of your target audience, all with the right tools. However, if you’ve tried it, you probably found out the hard truth – it’s not that simple.
A lot of the content and experts claiming how easy it all is are either selling something or overstating their own ability to get these results. In this piece we’re going to look at the top 5 genuinely effective ways to use AI to enhance your content marketing game.
The foundation of a successful content marketing strategy is really understanding your audience. If you don’t truly know them, it’s impossible to create content that resonates deeply. Whilst you may think you know who they are, what they want and need, a large language model (LLM) can take this to the next level, offering insights you might have missed.
Try this prompt in ChatGPT, Claude or your LLM of choice and edit the square brackets:
“I’d like to understand my audience better so my content resonates deeply with them. Adopt the role of an experienced marketing consultant and highlight the challenges, fears and ambitions of my target audience based on the following information:
Here’s a summary of my business and what it does: [give details of your business, its products or services]
My target audience is: [explain your target audience including details such as their pain points and desires]
I’d like you to ask 5 questions, one at a time, that seek to challenge my beliefs about my target audience and potentially uncover hidden details or characteristics about them. After this, please offer insights into what kind of content or messaging would resonate powerfully with them.”
Now you have a deeper understanding of your audience, it’s time to start creating content that will add value to them. We’re going to start with blog content.
Why? Because blog content on your site is the foundation of your entire content game. Blogs help you rank for keywords on Google, they nurture your audience, they also spawn content for marketing emails and social media.
Here’s the simple, three-step process you need:
First, identify the keywords you’d like to rank for. Premium SEO tools such as Moz, Ahrefs or SEMrush will do this for you. If you don’t have access to these, ask your LLM for the most likely terms your audience will search on Google:
“Now you know all about my target audience, I’d like you to adopt the role of an expert SEO consultant. Suggest 20 keywords or phrases my audience is likely to search that would indicate commercial intent towards my business.”
Next, select the blog titles you think fit best. Exclude those you have already covered and focus on the ones you have the strongest views or insight on. For each title you select, ask your LLM for an overview of the article, including subheadings and paragraph summaries. Remind it to bear in mind your audience and your SEO ambitions.
Finally, ask your LLM to write your article! Firstly, explain your tone and writing style, potentially providing some sample text for it to mimic. Then it’s time to write your piece one section at a time. This allows you to re-prompt each section if needed and keep the piece in line with what you need.
We’re moving on from blog content and this one is really important. With so much focus on marketing content, we forget that our audience members are going to check out key informational pages on our site.
This includes our home page, about page, product or service pages and the contact page. It doesn’t matter how strong your content game is, if you’re sending people back to stale web copy, you’ll lose the sale.
Revisit the key pages of your website, one at a time, and feed in the existing copy to your LLM. Ask it to appraise the content based on what it knows about your business and your audience. Explain the purpose of the page in question and ask for suggestions of how to improve it based on copywriting best-practices.
World class email marketing isn’t about crafting a single silver-bullet email that makes all your dreams come true. The best email marketers create email series that take their audience on a journey, tapping into various elements of the human psyche, generating an increasingly compelling case for someone to take action.
Here’s a prompt you can try by copying and pasting into an LLM, editing the square brackets:
“Assume the role of an email marketing strategist with world class copywriting skills. Compose a three-part email series to promote [a product or service or deal you’re offering]. The email series must be compelling to the reader with the overall goal of maximizing click-throughs and conversions.
My business is [provide your business name and details of what it does and whom it serves]. [Explain why it offers value to its audience].
My audience comprises mainly of [insert audience characteristics] and their biggest challenges are [list challenges]. The biggest appeal of [the specific product, service or deal] to them is likely to be [list features or benefit]. My writing style is [describe your writing style] and I aim to come across as [describe how you position yourself, e.g an expert, trustworthy, etc].
The campaign structure should be designed to tap into different aspects of the reader’s psyche: creating initial curiosity, building trust through value, and finally, leveraging urgency and FOMO to encourage action. For the first email, focus on building curiosity and interest, identifying with the reader’s challenges, without directly selling. Start with a relatable anecdote or question that taps into the common challenges or aspirations of my audience.”
This final option requires more investment in time and effort, but could be pivotal in how you position yourself and your brand. Creating an AI replica means creating an AI model based on your style, loaded with content you’ve already created.
This is a perfect option for a creator or thought-leader seeking to leverage AI who has an audience keen to tap into their expertise. If you’re unsure if that’s for you, check out this video:
Once your AI is up and running, it can be used in several stages of the marketing funnel. Of course, it makes for excellent content to share on social media, but it is also newsworthy in its own right.
Many Coachvox creators have enjoyed coverage in the press for being the pioneers of AI in their niche. Coachvox creators are given support inside the creator community to secure these opportunities.
An AI chat nurtures leads in the middle and bottom of the sales funnel. It’s interactive content that can give unique and relevant guidance to your audience. This is how AI can be utilized as experiential content marketing.
Whilst the technology itself is incredibly complex, using AI in your content marketing doesn’t have to be. Widely accessible, free LLMs can be leveraged to understand your audience and create content that compels them into action. Apply this is your blog articles, key web pages and your email marketing. Finally, explore the opportunities that an AI replica can present at all stages of the marketing funnel.
You can also read our article about using an AI chatbot in your marketing more generally.
