Attract valuable press attention with multiple aspects of your AI clone. Here’s how.
Becoming famous for what you do will grow your business, and the AI version of you can help make that happen. In these 5 simple steps you’ll learn how to set up for success with international press coverage, to put you and your brand in the spotlight.
Here’s Jodie to explain:
This means establishing the headline you’re going to try and get in the press. The idea here is that you decide the title and then you reverse engineer the result like a true PR pro. One way of doing this is to type this exact question into your AI:
“I’m securing press coverage on how you, as the AI version of me, are adding value to the people who chat to you. Can you give me five headlines that could be used on a popular news site, that mention the outstanding results [describe types of clients] could have got from an [type of AI coach]. They should have the potential to go viral. Copy the format of this example, “I lost 20lbs with an AI health coach.””
What should come out are headlines that could feasibly be published. Next it’s to figure out the publications and the journalists that would publish this kind of article. There will for sure be some in your industry. If you know any journalists already, tell them the headline, explain that you are creating this outcome with an AI version of you and ask them if they want to know more. We are sowing the seeds here – setting up the campaign – putting the feelers out there, ready to get those results to back up that headline that will get you noticed.
You want to measure the same metrics at the start and end of the time period you have specified. What you measure will depend on your profession. If you’ve built an AI business coach you might want people to tell you their revenue at the start and end of the trial. If you’re a fat loss coach you might want waist measurements, a relationship coach you might want a score of someone’s love life. Whatever your profession, find one to five metrics that you will be able to measure as objectively as possible. Think about what you track in real life. How do you measure success?
I recommend making a Typeform or Google Form or somewhere to send your trialists a few questions that ask for those metrics and require them to commit to checking in with your AI at least once every 3 days or however often you think is required. Probably the more the better so if they miss one you still have enough information.
Then, set up some email reminders for your trialists. You can schedule these in advance – but remind your trialists to go and have their AI coaching session and give them pointers on what to ask each time. You could send them to a “check in” Typeform where they give brief details about their experience. At the end of the trial, collect their end metrics. Ask them the same questions you did at the start and then look for the people who saw the most significant change or had the most surprising results.
The more tangible results you can demonstrate your AI achieved for someone the more likely your story is to spark the interest of journalists and publications. Think about if you can get pictures or quotes or proof in some way of the result your AI coach helped someone achieve. Gold standard would be before and after weight loss pictures, or revenue numbers, or someone who was unhappy and couldn’t get a date now in a happy relationship. Whatever your field, find those stories – and use the data right in front of you.
Step five, after you have compiled everything here, it’s time to:
In the meantime, make sure you are set up to be super media friendly. Make sure any documents you are sending out have the right permissions so they can see the information. Make sure your social media profiles are optimised, make sure you look legit online. You can share the results of your trial out on your own social media profiles, you can create your own content from the results. Attract people into your story by sharing it out yourself, and if you engage a PR specialist to help, you already have the story. And finally, don’t give up. Keep talking about the results your AI is getting for people, keep getting more people in to try it out.
This is a long game but it’s very worth it. Securing media coverage can bring you backlinks, and more followers. You can collect more email addresses from more people engaging with your AI, amass more authority and respect in your industry, you can add the logos of the publications who write about you onto your site, and you’ll maybe even attract more media requests as a result of that initial coverage. It starts with a trial and some exceptional results and it can end in you being really well known for the work you do that makes a huge impact.
