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You’ve done all the hard work creating books, articles, courses and podcasts, but now what? An AI chatbot might be the perfect way to upcycle that valuable content and stay relevant.
If you’re a coach, writer, influencer or entrepreneur, you have created mountains of content over the years. You’ve been playing your role in the knowledge economy, brokering wisdom and inspiration to your audience to build your brand and credibility. Unbeknown to you, all that content has prepared you for the latest era of disruptive technology: the AI era.
But make no mistake, AI will change our world significantly and squeeze the lucrative industry you operate in. With information now more accessible than ever before, how are you positioning yourself and your content to protect your brand and business from the threat of AI?
We live in a golden era for the online entrepreneur. Social media enables us to grow our personal brand and gather an engaged audience. Online platforms give us a way to monetize our knowledge and content and, best of all, people are accustomed to paying for information online.
But AI is shaking this up. Tools like ChatGPT are armed with an entire internet’s worth of information and an ability to distill that information in which ever way someone wants to consume it. If you’re monetising information, you need to be smart about how you do this in the coming years.
Ask Bard for a marketing strategy, it will provide it.
Ask Claude to write an article for your site, it will oblige.
You can even ask ChatGPT to act as your life coach and, within seconds, be improving yourself.
AI-powered search engines are increasingly able to locate and share information at the behest of the user. This includes complex, technical and nuanced topics. These tools hold sufficient content to write 100 courses or 100 ebooks on virtually anything. Free of charge.
In economic terms, AI is creating a supply shock in the market. Information, the very currency of the knowledge economy, is apparently omnipresent and has created a kind of hyperinflation. This means the value of certain content has been reduced.
But it’s not all doom and gloom.
Don’t panic. There’s a lot of scaremongering going on right now and, so far, the robots haven’t turned on us and the world hasn’t imploded.
But it is time to get to work.
Although ChatGPT burst onto the scene in November 2022, most overnight successes are forged over many years (including ChatGPT itself, which started being created by OpenAI in 2018). Before this, mathematicians and software engineers have been developing AI technologies for decades.
So while you might feel absolutely secure in your business today, it won’t take too many iterations of existing AI tools to render your content or services vulnerable. But it will feel like they came out of nowhere.
By then, it’ll be too late to do anything about it. You’ll be swimming against a riptide of AI advancement pulling everything but the most robust brands and businesses out into an ocean of irrelevance.
This is why you need to get ahead of the curve now and start leveraging AI. Here’s where all the content you’ve been creating over the years comes in.
Language models such as ChatGPT can be trained. You can try this for yourself by heading to ChatGPT or Claude and asking the model to do something within a set of parameters or with some very specific requirements. But how can it use your content?
Well, it’s just a different type of training. Essentially, you can provide your content to an AI model and it will integrate that content into responses with the people that chat to it. Essentially, you’ve created a chatbot that uses your content.
Of course, this isn’t super easy. There are tools that allow you to upload heaps of content and turn that into an “AI-powered chatbot”, but they’re often primitive AI apps and work more like a search engine.
If you’re serious about creating an AI-powered chat tool based on your content, you need something more advanced than that. We also think that if you’re trying to help or guide people to a goal, your chatbot needs to have a coach, tutor or mentoring slant; not just be capable of regurgitating your content.
He’s how we do it at Coachvox AI:
Your AI-powered chatbot needs training data. This is so it can draw on that data when prompted by a user. For example, if someone asks your chatbot “How do I grow my business on social media?” there should be a bank of relevant information that could be potentially used as a response.
All that content you’ve created over the years is exactly what we’re going to use as training data. But what does that training data need to look like for an AI model?
AI training data takes the form of prompt and completion pairs; essentially what someone will enter into the chat with your AI and what your AI is going to respond with.
Often, these data are questions and answers, but some prompts might be “I feel stuck with sales for my business”, for example.
The good news is that some of the content you’ve already created will be ripe for conversion. You can even drop your documents straight into Coachvox AI and our software does the hard work:
Blog articles, FAQ documents and SOPs will likely be in good shape for the purpose of training an AI chatbot. They tend to be to the point and contain a high-density of actionable information. Most course and book content should work too. For clean content like this, you can simply ask a large language model to convert it into training data in the form of prompts and completions or you can use Coachvox AI to do it for you.
However, things like videos, podcasts and some complicated prose might need some work. Even if a podcast, for example, is full of questions and answers, unless it’s scripted, the transcript is likely to be messy and confusing for a language model. For content that needs tidying up, you might need to run it through a tool that simplifies the content first.
Use the prompt “Please take the following [podcast transcript/lengthy prose] and edit to be more succinct and coherent”. Then read the new copy to see if it makes more sense.
Now this copy can be converted into training data much more effectively in a tool like Coachvox AI.
If you don’t already have a lot of content in existence, jump on the ChatGPT bandwagon and get creating some awesome blogs, ebooks or podcast scripts. However, if you do have a lot of content, it’s time to think.
You can keep grinding away, putting your work out into the world, and trust this keeps you relevant. By emphasizing quality and maybe utilizing AI when appropriate, you can up your game. But you also have to trust that people are going to continue paying for your services. You have less control over that.
It might be time to better leverage AI. Keep creating great content, sure. Especially if you’re in that world and every post earns you new customers or repeat sales. But with the right tool, putting your existing content to work in an AI-powered chatbot might be easier than you think.