How to use your AI clone in marketing

Here’s why a conversation AI based on you is a powerful tool in your marketing arsenal

Your expertise and connection with your audience sets you apart. Each conversation builds trust and understanding. But there’s only one of you, and the constant need to be present limits your growth. Many business owners dream of cloning themselves to handle more work – AI now makes this possible.

 

AI clone marketing is the next wave of digital marketing. It promise endless possibilities, but there are many pitfalls when attempting to leverage this new technology. The goal is to enhance human engagement in ways that build credibility and attract the right opportunities.

 

When done right, your AI clone is a powerful marketing asset.

AI clone marketing

Marketing used to be simple – create content, share it widely, and wait for leads. But today’s audiences want more. They expect genuine connections and personalised interactions before they’ll consider working with you. You also need to work harder to capture leads and attention in the first place.

Attract leads and generate a buzz

Your AI clone turns heads – it’s a powerful conversation starter that gets people talking about your brand. When you announce your digital twin, it sparks curiosity and sets you apart from competitors stuck using basic marketing tools.

 

People love trying out AI technology, and they’ll line up to interact with your clone. By requiring an email address to access the experience, you build your mailing list while giving visitors something genuinely valuable in return.

 

The novelty factor creates natural marketing opportunities. It’s an option for building a PR and media plan around. Media outlets, podcast hosts, and event organisers are looking for fresh angles on AI adoption – your clone opens doors to interviews and speaking spots that boost your visibility.

Scale your presence effectively

Your AI clone works 24/7, handling hundreds of meaningful conversations simultaneously. This multiplies your impact without demanding more of your time or energy.

 

Set up your clone to engage across multiple channels – embed it on your website and link to it from social media and community spaces. It maintains a consistent presence while you focus on high-value activities and strategic growth.

 

The real power comes from being available whenever someone needs guidance. No more missed opportunities or delayed responses that could cost you business.

A man deploys his AI clone in his marketing from his home office

Learn from every conversation

Each interaction with your AI clone generates valuable insights about your audience. Track common questions, spot emerging challenges, and understand what potential clients really want.

 

Your clone can gather data about which topics resonate most, what problems need solving, and how people respond to different approaches. This feedback loop helps refine your marketing strategy and service offerings.

 

Most importantly, these conversations create a bridge between initial interest and deeper engagement. Your AI clone qualifies leads, answers preliminary questions, and guides people toward the next step in working with you.

Want to find out how AI clone marketing could help your business?

10 ways to use your AI clone in your marketing

Here’s Coachvox founder, Jodie, with a video explaining how to leverage your AI clone to help promote yourself and your services:

Here's the transcript

If you want to grow your business you need to think about getting your name and brand out there. But you might not realise just how much you can use your AI clone in your marketing.

 

I’m Jodie Cook, founder of Coachvox AI and we make AI coaches based on creators just like you. In this video I’m going to show you ten ways to use an AI version of you, based on your style and content, to attract attention and secure more customers. Let’s get straight in:

1. Collect email addresses

Number one: collecting email addresses. Your AI clone is a powerful lead magnet where people have to enter their email address to start chatting. And you know what… they will – because they are intrigued to see what an AI version of you is really like. You will be building your email list faster than ever before.

2. Gain press coverage

Number two: generating press coverage. The results YOU get for your clients are probably not actually newsworthy. But if your AI CLONE gets results for your clients that is big news. AI is a hot topic and journalists are actively looking for stories of AI tools doing new and amazing things. We have another video with a complete walkthrough of how to get press – it involves setting up a trial and collecting case studies to accompany a compelling headline that you pitch to journalists. This is how your AI makes you famous.

3. Nurture prospects

Number three: nurturing prospects through your funnel. You don’t need to rely on your email track and content to build familiarity and get someone closer to buying. Your AI clone can do this for you. The more they chat, the more they know, the more value it adds to your audience, the more they keep coming back and the more it’s warming people up on your behalf.

4. Gather audience insights

Number four: collecting audience insights. What if you knew your perfect customer’s biggest fears, their stories, their hopes and dreams? How much more value could you create for them if you knew for sure what they really wanted? With every conversation your AI has, you are collecting information about their challenges and desires. Use this information. Use what you know about their problems to build the solutions, and understand your perfect customer on a much deeper level.

An entrepreneur using his AI clone in his marketing activities

5. Use in social media

Number five: in social media updates. You can share your AI clone across your social media accounts and it will attract attention. Not only can you invite people back to chat with it, but just the process of building your AI makes for really interesting “build in public” type content. Here’s where you co-create with your audience. Use building your AI clone as an excuse to get to know them more, and find out what they would ask it.

6. Ideas for content

Number six: generate ideas for new content. Every question someone asks your AI is really an idea for a new blog post, webinar, youtube video or social media update. This is what your customers want to learn, so think of your AI as an idea generation machine that just keeps giving. There is no better way to come up with your next content ideas than by listening to what your audience is already telling you they want to know.

 

BONUS: ask your AI for ideas on what you should create. It’s trained on your content, it knows what people are asking, it will give you ideas when you request them.

7. Start a challenge

Number seven: as part of a challenge. Online challenges are a really popular way to get a bunch of people in your audience taking action at the same time, getting results and accountability by doing something together. Here’s where you could set up a 30-day challenge using your AI clone. Require that people check in with it every day so it helps them with a specific problem they have that they want to overcome. This will get them returning to your brand and build the habit of engaging with you without you actually doing any more work.

8. Become a thought-leader

Number eight: position yourself as a thought leader in your industry. You have so much quality content and you’re so ahead of the game that you have been able to train an AI model that is useful to people who want to know more. And you know what they’re thinking? They’re thinking, “Oh wow, if this AI version of them is adding so much value, imagine what the real thing can do.” Do you understand just how powerful this is for the positioning of brand you? Your AI makes you a key person of influence just by existing.

9. Boost your SEO

Number nine: to help your search engine optimisation. When you make your AI clone, embed it on a page that you name “AI [topic] coach,” where “topic” is your industry or niche, so online business, email marketing, careers in technology, whatever. And you know what will happen? The page might start to rank for that term, especially if you optimise the copy on the page. Not only might people find your AI clone through organic SEO, but people you send to your page are going to spend a long time on it. They’re going to link to it and keep coming back. We know that backlinks and time on page helps SEO. Your AI clone could make your site more powerful.

10. Experiential marketing

Number ten: experiential marketing. How many boring connection requests or calendar links do your prospects get sent every single day? Maybe ten? Twenty? And they don’t grab attention. But any kind of marketing where you are reaching out to people can be turned into an experience when you involve your AI clone. So instead of trying to get someone you don’t yet know to book into your Calendly, send them a link to your AI clone so they can have a chat and get real value for themselves. Because you see what they talk to your AI about, you get valuable insights about them that you can use as context when you follow up.

Use an AI chatbot in your marketing

Your AI clone can add firepower to your marketing efforts and give you better leverage on your time and effort. Check out if a Coachvox AI clone would work for your marketing efforts or start your free trial now.

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Deep dives of 6 top coaches using AI

Learn how top coaches get more clients with an AI version of them.

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