Transform your coaching expertise into irresistible packages that command premium rates
Your coaching delivers real results. Clients achieve breakthroughs, hit their goals, and transform their businesses or lives under your guidance. Yet when you present your packages to prospects, they hesitate, negotiate on price, or choose cheaper alternatives. Meanwhile, coaches with similar experience are booking premium clients at rates that make your packages look like budget options.
The gap between great coaching and great offers is where most experienced coaches get stuck. Alex Hormozi’s “$100M Offers” framework solves this problem by showing you how to package your expertise so compellingly that prospects see your investment as obvious rather than expensive. When you apply his value equation to coaching services, you stop selling time and start selling transformation.
Most coaching offers look identical because they focus on delivery logistics rather than client outcomes. Your prospects don’t care about your weekly call schedule or email response time. They care about whether you can solve their most pressing problems and help them achieve goals that currently feel out of reach.
When you sell coaching hours instead of coaching outcomes, prospects focus on cost per session rather than return on investment. A $500 hourly rate sounds expensive until someone realizes the strategies you teach could add $50,000 to their annual revenue. But traditional pricing models hide this value behind session counts and hourly calculations.
This approach puts an artificial ceiling on your income regardless of the results you deliver. You’re competing with every other coach who sells time blocks, forcing you into price comparisons that have nothing to do with the quality of your expertise or the depth of transformation you provide.
Your “3-month coaching program with weekly calls and email support” sounds exactly like hundreds of other offers in your space. Prospects can’t distinguish between a $3,000 package and a $30,000 one when the descriptions focus on logistics rather than outcomes. Generic language makes premium coaching feel interchangeable with budget alternatives.
Even experienced coaches with proven methodologies get lost in this sea of similar-sounding offers. Your unique frameworks and years of refinement become invisible when packaged using the same template as every new coach in the market.
You’ve spent years developing slick processes, creating assessment tools, and refining methodologies that consistently produce results. But instead of positioning these as valuable intellectual property, you treat them as free bonuses or fail to highlight them at all. This signals to prospects that your expertise isn’t worth premium investment.
Your frameworks deserve to be the star of your offer, not hidden in the fine print. When you position your methodology as proprietary intellectual property, prospects understand they’re investing in something they can’t get elsewhere.
Coaching packages can sometimes list features without connecting them to specific client problems or desired outcomes. Prospects read about your calls, materials, and support but can’t envision how these components will solve their challenges or create the transformation they’re seeking.
When someone can’t clearly see how your offer moves them from their current frustration to their desired future, even well-designed packages feel like expensive experiments rather than essential investments. Your expertise gets lost in feature lists that don’t answer the prospect’s most important question: “Will this actually work for me?”
Hormozi’s value equation shifts your prospects’ focus from price to perceived value. The formula works by maximizing what clients want (Dream Outcome and Perceived Likelihood of Achievement) while minimizing what they don’t want (Time Delay and Effort and Sacrifice). When you apply this framework to coaching packages, you create offers that feel like obvious investments rather than risky expenses.
Stop promising vague improvements like “better leadership skills” or “increased confidence.” Your dream outcome should be concrete enough that prospects can visualize their life after achieving it and specific enough that they know exactly what success looks like. Examples that work: “Scale your consultancy to $50K monthly recurring revenue,” “Secure the C-suite promotion within 12 months,” or “Build a team that runs your business without your daily involvement.”
The best dream outcomes tap into what keeps your ideal clients awake at night. They’re not just professional goals but personal desires wrapped in business language. When a prospect reads your dream outcome and thinks “That’s exactly what I want,” you’ve moved from selling coaching to selling their ideal future.
Your dream outcome becomes the foundation for everything else in your offer. Every component, bonus, and methodology should clearly contribute to achieving this specific transformation. If you can’t draw a direct line from a program element to your dream outcome, remove it or reframe it so the connection becomes obvious.
Your case studies, testimonials, and proven frameworks are the proof that you can deliver what you promise. But social proof alone won’t convince skeptical prospects. You need to demonstrate that your success with previous clients wasn’t luck but the result of a systematic approach they’ll benefit from too.
Your signature methodology becomes evidence that you have a repeatable system rather than generic advice. When prospects see you’ve developed proprietary frameworks, assessments, and processes, they understand you’ve invested serious time refining your approach. This intellectual property signals expertise that justifies premium pricing while differentiating you from coaches using standard techniques.
Stack multiple forms of proof to build unshakeable confidence. Combine detailed case studies from similar clients with your structured methodology and third-party validation like media mentions or industry recognition. The goal is making prospects feel that working with you is the safest path to their goal.
Prospects want transformation, but they also want proof that your program is working before they reach the finish line. Break down your transformation timeline into specific milestones they’ll hit at 30, 60, and 90 days. These checkpoints become mini-victories that maintain momentum and justify continued investment in the process.
Quick wins early in your program serve double duty: they prove your methodology works while building client confidence for the bigger challenges ahead. Design your first month to deliver tangible results that clients can see, measure, or share with others. This early progress creates psychological momentum that carries them through more difficult phases of transformation.
Be realistic about timelines while highlighting the fastest possible progress. If your full transformation takes 12 months, show them what meaningful progress looks like at each quarter. Prospects need to believe they’ll see enough early progress to stay motivated, but they also need realistic expectations about the full journey to their dream outcome.
Transparency about client investment builds trust while positioning necessary effort as proof of program effectiveness rather than barriers to success. Frame required commitment as investments in their transformation: “Clients who complete our weekly strategic planning sessions see 40% faster revenue growth than those who skip this component.”
Address the effort required upfront but connect it directly to results. If your program requires two hours weekly of implementation work, explain exactly how those hours translate into progress toward their dream outcome. Show them that shortcuts lead to suboptimal results while full commitment leads to transformation stories they’ll proudly share.
Your most successful clients should be examples of what’s possible when someone fully commits to your process. Use their stories to show prospects that the investment of time and energy pays exponential dividends. This approach makes effort feel like a small price for transformation rather than an additional burden on top of your program fee.
Your coaching offer needs to feel so valuable that prospects wonder how you can afford to include everything at your asking price. This overwhelming perceived value comes from strategically stacking components that solve multiple client problems while positioning your expertise as premium intellectual property. Each element should build on the others to create an offer that feels impossible to refuse.
Your signature coaching process should be the star of your offer, not a hidden bonus buried in the details. Give your methodology a memorable name that immediately communicates both the transformation and your unique approach. “The Executive Acceleration Method” or “The $1M Consultant Blueprint” positions your process as proprietary intellectual property rather than generic coaching advice.
Document your methodology with the same care you’d give to any valuable asset. Create visual frameworks, assessment tools, and implementation guides that clients can’t get elsewhere. Consider getting legal protection for your framework. When prospects see you’ve invested serious time developing a systematic approach to their challenges, they understand they’re buying proven expertise rather than improvised guidance.
Winning high-ticket clients
Great offers win great clients, but there is more to the strategy. Check out our take on fining and securing high-ticket coaching clients.
The best bonuses solve adjacent problems your clients face without requiring additional time from you. Template libraries, recorded training modules, and access to your community provide enormous value while leveraging work you’ve already completed. Each bonus should feel substantial enough to justify your full program fee alone.
Consider adding AI coaching support through Coachvox as a premium bonus that provides 24/7 access to your expertise. This positions you as innovative while offering genuine value that competitors can’t match. Stack bonuses strategically so prospects feel they’re getting far more than they’re paying for, even at premium pricing.
Money-back guarantees can actually devalue your expertise by suggesting you’re not confident in your results. Instead, create “progress guarantees” tied to client implementation that protect serious prospects while filtering out those who won’t do the work. Example: “If you complete all assignments and don’t see measurable progress in your target metrics within 60 days, we’ll extend your program until you do.”
Your guarantee should reinforce that transformation requires partnership between you and your client. This approach removes genuine risk while maintaining your professional integrity and attracting only prospects who are serious about implementing your guidance. The right guarantee becomes a selling point rather than a liability.
Legitimate scarcity drives decision-making without damaging your credibility. Limited enrollment periods based on your actual capacity, exclusive cohort sizes that ensure personalized attention, or seasonal availability aligned with your business model create real urgency. Avoid fake countdown timers or artificial deadlines that sophisticated prospects see through immediately.
Your scarcity should reflect the premium nature of your offer and your selective approach to clients. When prospects understand that spaces are genuinely limited because you only work with a specific number of clients per quarter, the scarcity feels authentic and reinforces your positioning as a high-demand expert.
Every element of your coaching offer must advance prospects toward their dream outcome or solve a specific problem they’re facing. If you can’t clearly articulate why each component matters to your ideal client’s transformation, remove it or reframe it until the value becomes obvious. This test prevents your offer from feeling padded with unnecessary features.
Walk through your offer from your prospect’s perspective and ask “so what?” after each component. Your core methodology should solve their primary challenge, bonuses should address secondary concerns, and your guarantee should remove their biggest risk. When every element has a clear purpose, your offer feels intentional rather than thrown together.
Stack your core methodology, strategic bonuses, guarantee, and scarcity elements so the total perceived value far exceeds your price. Present each component with its standalone value, then reveal your actual investment. The goal is making prospects feel they’re getting an incredible deal even at premium pricing because the alternative would cost them far more in time, money, or missed opportunities.
Your pricing presentation should make the investment decision feel obvious rather than difficult. When someone can see they’re getting $50,000 worth of value for a $15,000 investment, the choice becomes simple. This approach works because you’re genuinely providing more value than you’re charging for, not using psychological tricks to inflate perceived worth.
Your coaching skills and client results are already premium-level. Now your offers need to match that quality. Take these specific actions to implement Hormozi’s framework and start attracting clients who value transformation over transaction costs.
Define your dream outcome in one specific sentence. Write down exactly what transformation your ideal clients will achieve, using concrete language they can visualize. Test this with past clients; do they get excited reading it?
Document your signature methodology with a memorable name. Map out the step-by-step process you use with successful clients and give it a framework name that positions it as intellectual property.
Design three strategic bonuses that solve adjacent client problems. Choose bonuses you can deliver without additional time investment; templates, recorded trainings, community access, or AI coaching support.
Create a progress guarantee tied to client implementation. Remove prospect risk while protecting your professional boundaries by guaranteeing results for clients who complete your program requirements.
Price based on transformation value, not delivery time. Research what achieving your dream outcome is worth to ideal clients, then set your investment level accordingly.
Creating an AI version of you is a powerful way to attract and qualify premium leads, but it’s also the perfect way to add to your grand slam stack.
Coachvox is the tool of choice for top coaches seeking to showcase their work and scale their impact.
Try Coachvox today for free to see how AI can take your business to the next level:
Stop selling time and start selling transformation. Your expertise has helped dozens of clients achieve remarkable results, but generic coaching packages hide that value behind session counts and hourly rates. When you apply Hormozi’s framework to your coaching offers, you transform from a service provider into a transformation specialist with premium intellectual property.
The coaches commanding $25K+ for their programs aren’t necessarily more skilled than you, they’ve learned to package their expertise so compellingly that prospects see the investment as obvious rather than expensive. Your turn to join them starts with implementing these strategies this week. Your coaching business deserves to thrive at the level your expertise warrants.
It’s a framework for building a high-value, “grand slam” coaching offer that clients feel silly saying no to. You increase perceived value (dream outcome × likelihood of success) and reduce friction (time delay × effort). Map those levers to your niche and package clear outcomes.
A grand slam offer bundles a clear outcome, support, bonuses, and risk reversal at a premium price. Think programme + templates + accountability + guarantee. Remove nice-to-haves that don’t move the outcome.
Increase the dream outcome and the likelihood of success while reducing time delay and effort/risk. Add proof, milestones, and done-with-you assets to lift success odds. Remove steps, add shortcuts, and guarantee timelines to cut delay and effort.
Adapt the principles to your niche rather than copying templates verbatim. Keep the value equation, but express outcomes in your clients’ language and match delivery to your capacity. Use proofs, milestones, and clear boundaries so the offer scales without breaking.
Price for the outcome delivered, not the hours. Anchor with quantified ROI or cost of inaction, then offer pay-in-full and a simple plan. Raise price as proof, demand, and capacity increase.
Bonuses that accelerate results or remove common roadblocks raise value. Use templates, checklists, swipe files, and “fast-start” sessions—not unrelated add-ons. Each bonus should map to a specific objection. 24/7 access to your coaching methods via Coachvox is a great example of a valuable bonus.
In general, yes. Ethical guarantees reduce buyer risk and increase uptake. Use clear conditions (inputs required, timeline) and state what happens if the outcome isn’t met (extra support, partial refund, or credit).
In general, yes. Niching tightens the promise and the proof, which raises conversion. Define one audience, one painful problem, one outcome. You can expand later once the flagship converts.
Pre-sell to a small cohort at a founder price and measure conversions and completion. Run 5–10 problem interviews to refine language. Keep or cut elements based on outcomes and customer feedback, not just your opinions.
Use real limits – capacity, cohort start dates, or bonus expiry – not fake countdowns. Explain the constraint and show the next intake date. Stick to your word and build trust over time.
Use a clear outcome-driven headline with a timeframe and audience. Example: “Double your qualified leads in 90 days for B2B coaches.” Test 2–3 variants with traffic before locking in.
A narrow, outcome-adjacent asset converts best (assessment, calculator, or Coachvox AI chat lead magnet). Give an immediate win and a relevant next step. Keep the bridge to the offer obvious.
Coachvox AI can draft promise lines, FAQs, and objection-handlers in your voice. It also powers an interactive lead magnet that qualifies prospects and captures email and is the perfect bonus to add to your offer.
Cohorts create urgency and community, while evergreen rolling enrolment increases flexibility and cash flow. If you need momentum or to create urgency, start with cohorts; if your clients want flexibility, move to rolling with monthly start dates. Either option can be used to scale rapidly.
Watch lead-to-call rate, call-to-close rate, refund/chargeback rate, and time-to-first win. Add cohort completion and NPS to track durability. Raise price or add capacity only when these hold steady.
Iterate every 4–6 weeks early, then quarterly once stable. Change one variable at a time (promise, mechanism, price, guarantee) and measure. Keep a simple changelog to avoid undoing wins.
They promise too broadly, stack irrelevant bonuses, and skip proof. Fix by niching the promise, mapping each bonus to an objection, and leading with results. Don’t add delivery you can’t sustain.
No, organic can work if your positioning and proof are tight. Start with LinkedIn, email, and partnerships; layer ads only once your funnel metrics are healthy. Ads amplify a validated offer; they don’t fix a weak one.
