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Learn the best-performing LinkedIn posts to help develop your personal brand
We’ve shared previously how LinkedIn can be a powerful social network for coaches and consultants that are able to gain traction on their posts. But it’s not always easy to find inspiration for content, especially if you’re posting three to five times every week.
In this post, we’re looking at the 10 types of LinkedIn posts coaches and consultants can share on the platform that add value to their audience and grow their personal brand.
LinkedIn is a special social network. It’s where professionals show up to share ideas, show off their skills, and grow their businesses. You won’t find another corner of the internet quite like it. Where else can you peek at someone’s job history, skills, and business updates all in one go?
For coaches, consultants, and big thinkers, LinkedIn’s a gold mine waiting to be tapped. Get it right, and you’ll be inundated with enquiries about your services. It’s all about building that personal brand and getting people curious about what you’re offering.
Now, this is easier said than done, but LinkedIn isn’t an unsolvable riddle. Successful accounts have cracked the code. It’s not a trick. No smoke and mirrors. But there’s a method to the madness.
One of the keys to this success is the content shared. Before we look at the 10 types of content to share, we need a foundation of what “good” content is.
Firstly, your content needs to resonate with your audience so they are compelled to engage with it in the way of liking, commenting and sharing. These essentially signal to the algorithm that your content is valuable and should be presented to more people on the platform. We go into more detail in this here, but, in short, your content should centre around your ideal customer’s fears, desires, beliefs and knowledge gaps.
Beyond that, the structure of your posts is also crucial. Even if the subject matter and wording is perfect, posts need to be presented in such a way that people stop and take notice. Most importantly, all posts need a great hook at the start to grab attention, before quickly delivering value to the reader. There’s more on that in the same piece linked above.
Okay, so let’s crack on.
If you understand your audience and you know how to structure a post, you still might be wondering how combine those two things. The easiest way to do that is to think of posts having discreet types. When you know what types of posts there are, you can begin formulating posts and see them taking shape.
These are the 10 types of posts to share on LinkedIn that work especially well for coaches and consultants because of how they portray you and how they resonate with potential clients.
What is it? A brief account of a client’s problem, how you helped them overcome it, and the successful results they achieved.
Customer success posts are powerful because they tell a story your audience can relate to. By sharing a client’s journey from problem to solution, you’re showing potential clients what’s possible. You’re giving hope and practical insights to those facing similar challenges.
This is social proof of your expertise in action. When you break down the process, you’re demonstrating your value without having to say “I’m a great coach.” The results speak for themselves. Plus, by focusing on the client’s success, you come across as client-centered and genuinely invested in outcomes.
Remember to keep it real – include specific details and, if possible, measurable results. Your audience will appreciate the transparency and it’ll help them see how you might solve their problems too.
Example created with Coachvox AI:
What is it? This is an update that champions a belief your audience holds, whether they realise it or not.
Champion posts strike a chord with the audience. By highlighting beliefs that your target clients have, you’re saying, “Hey, we’re on the same page.” It’s about proving you get where your audience is coming from. This approach builds trust quickly, as people naturally gravitate towards those who share their outlook.
These posts are effective because they focus on creating a connection. When you consistently champion ideas that matter to your audience, you become a trusted ally in the online space. This leads to more engagement on your posts, as people are likely to contribute when they agree with what you’re saying. Over time, you’ll build a following of accounts that see you as a voice that represents their values. Just remember to keep it genuine – your audience can spot insincerity a mile away.
Creating a LinkedIn post on Coachvox AI:
Example created with Coachvox AI:
What is it? A post detailing a personal milestone you achieved in your life; personal or professional. It could be recent or something you’re looking back on.
Lesson posts are compelling because they tap into the power of storytelling. By sharing your personal experiences and the lessons you’ve learned, you’re inviting your audience into your world. This vulnerability creates a connection that goes beyond professional expertise.
These posts work well because they offer practical wisdom in a relatable format. When you share a mistake you’ve made or a challenge you’ve overcome, you’re showing that you’re human too. This builds trust and makes your advice more credible. Your audience is more likely to listen to someone who’s been in the trenches.
The key is to focus on the takeaway. What did you learn that could help others? Be specific about how this lesson changed your approach or improved your results. This gives your audience actionable insights they can apply to their own situations. Remember, the goal isn’t to preach, but to share – inspire your audience with your experience.
What is it? A post detailing a personal milestone you achieved in your life; personal or professional. It could be recent or something you’re looking back on.
Personal milestone posts are a great way to show your human side while reinforcing your expertise. By sharing your achievements, you’re not just patting yourself on the back – you’re demonstrating your ongoing growth and commitment to your field. This can inspire confidence in potential clients.
Whether it’s completing a new certification, reaching a client milestone, or run your first marathon, these achievements show you’re actively evolving in your professional or personal life.
The key is to frame your milestone in a way that adds value for your audience. What did you learn in the process? How will this achievement benefit your clients? By focusing on these aspects, you turn a personal celebration into a learning opportunity. Keep it humble and authentic – your audience will appreciate your success more if they feel they’re growing alongside you.
What about LinkedIn comments?
Your comments on other people’s LinkedIn posts are crucial. They can act as mini-posts, testing your messaging and building your network. Here’s why LinkedIn commenting matter for coaches.
What is it? A post announcing a new product, service, or special offer that your audience might be interested in.
Your followers are interested in your coaching or consulting expertise, so sharing new ways to access it can be genuinely appealing to them. These posts work best when they highlight a specific opportunity with limited availability. Maybe it’s a new group coaching program with only ten spots, or a one-time workshop on a hot industry topic. The key is to create a sense of urgency or scarcity that encourages action without feeling pushy.
As you know, coaching and consulting are highly personal services that can’t be forced on anyone. Your promotion should focus on the transformation you’re offering. Be clear about the problem you’re solving and the unique value you bring.
Use these posts sparingly and always balance them with your usual valuable content. When you do promote, be genuine about why this opportunity is special and time-sensitive. Your audience will appreciate the chance to work with you if it aligns with their needs and timing.
What is it? Share your opinions on industry trends or hot topics, positioning yourself as an expert in your niche.
Thought leadership posts showcase your expertise and unique perspective on industry issues. By offering insightful commentary on current trends, you’re demonstrating your deep understanding of your field and providing value to your audience.
These posts work because they position you as a forward-thinking expert in your niche. They show that you’re not just following the crowd, but actively shaping the conversation in your industry. This can attract clients who are looking for innovative solutions and fresh approaches. The key is to be bold but balanced. Don’t be afraid to challenge conventional wisdom, but back up your views with solid reasoning or evidence.
Encourage discussion by asking thought-provoking questions.
What is it?A post that debunks common misconceptions in your industry, providing clarity and valuable insight to your audience.
Myth-busting posts are powerful because they directly address the confusion and misinformation your audience might be grappling with. By clearing up misconceptions, you’re providing immediate value and positioning yourself as a trusted source of accurate information.
These posts work well because they often tackle pain points or frustrations your audience is experiencing. This can lead to increased engagement as people share their own experiences with these myths. Focus on myths that are genuinely harmful or holding people back in your field. Explain not just why the myth is wrong, but also the truth behind it. Keep your tone constructive rather than critical. Your goal is to enlighten, not to make anyone feel foolish for believing the myth.
What is it? Motivate your audience by sharing uplifting quotes, stories, or experiences that encourage positive thinking..
Inspirational posts can be a breath of fresh air in a feed often dominated by business talk. They work because they tap into emotions and aspirations, reminding your audience of their potential and the possibilities ahead.
These posts are effective because they create a positive association with your brand. By sharing content that uplifts and motivates, you’re positioning yourself as a source of encouragement and support. This can be particularly powerful for coaches and consultants, whose work often involves helping clients overcome psychological challenges and achieve goals.
Share quotes or stories that genuinely resonate with you and align with your brand values. Explain why you find them inspiring and how they relate to your work or your clients’ journeys. End with a call to reflection which they can share in the comments.
What is it? A post where you ask your audience for their input or opinions on a particular topic, encouraging engagement and conversation.
Asking for advice or feedback posts are excellent for building engagement and creating a sense of community. They show that you value your audience’s opinions and experiences, which can strengthen your relationship with followers.
These posts work because they flip the usual dynamic – instead of you providing all the answers, you’re inviting your audience to share their wisdom. This can lead to rich discussions and unexpected insights. It also helps you understand your audience better, which can inform your services and future content.
Make it clear that you’re genuinely interested in their input. These posts have viral potential because people love sharing their opinions. This means there’s a high likelihood of getting post engagements. Engage with the responses you receive, asking follow-up questions or sharing your thoughts on their ideas.
What is it? Share your personal guidelines or principles for a specific aspect of life or business, offering insight into your values and approach.
These posts articulate your philosophy and values simply. They offer a glimpse into your mindset while providing actionable insights for your audience. These posts blend elements of thought leadership, inspiration, and champion posts.
Share rules that have truly shaped your success or helped you overcome challenges. Don’t preach or claim to have all the answers. Instead, open up a conversation about values and approaches. Encourage your audience to share their own rules or discuss which of yours resonate. This can spark engagement to help your post go further. The goal is to offer distilled wisdom in a clear, rule-based format that reflects your unique experience and insights.
Example:
There are your 10 post types all coaches and consultants can share on LinkedIn to add value to their audience, position themselves as they wish and, ultimately, grow their brand and business on the platform. If that’s you, this is your call to get involved and get sharing!
Want more info on LinkedIn for coaches? Check out how to optimise your coaching LinkedIn profile to make the best first impression and grow your account,
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