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Your comprehensive guide to leveraging video to grow your coaching business
Starting a YouTube channel feels intimidating. The equipment, the editing, the anxiety of talking to a camera. Many coaches put it off, focusing instead on written content or social media that feels more comfortable. But as we move into 2025, video has become essential for coaches who want to stand out and connect with potential clients.
The coaching market gets more crowded by the day. Potential clients need ways to choose between coaches, and increasingly they want to see you in action before making a decision. Those without video presence risk becoming invisible, while competitors who leverage YouTube capture larger audience shares and build deeper connections with prospects.
Video allows you to showcase your coaching style, personality and expertise in ways that text simply cannot. YouTube specifically offers unique advantages that make it worth the initial discomfort of getting started.
When potential clients watch your videos, they experience your coaching style firsthand. They hear your voice, observe your mannerisms, and connect with your personality. This creates a sense of familiarity that text-based content simply cannot match.
This familiarity builds trust far more quickly than blog posts or social media updates. Consumers want to see more video content from brands they support, and coaching is particularly suited to this medium because it’s fundamentally about human connection and communication.
Being a guest on podcasts or other people’s channels has value, but these opportunities put your content on borrowed platforms. When you build your own YouTube channel, you create an asset that belongs entirely to you.
Your YouTube library becomes a valuable business asset that works for you 24/7. Videos you create today can continue generating leads years from now, unlike social media posts that disappear from feeds within hours. This longevity makes YouTube an exceptional return on your time investment.
YouTube’s algorithm excels at matching content with viewers who are actively looking for solutions you provide. This targeted delivery puts your coaching advice in front of people already seeking help with specific challenges.
Many coaches report that YouTube brings them more qualified leads than other platforms. When someone discovers your channel through a search for “how to overcome imposter syndrome” or “scaling a consulting business,” they’re already problem-aware and looking for solutions you provide.
Your YouTube channel functions as the top of your sales funnel, introducing viewers to your approach before guiding them toward your services. Each video gives you a chance to showcase your expertise while directing interested viewers to your next steps.
Strategic calls to action can guide viewers to free consultations, lead magnets, or mini-courses. Unlike random website visitors, these prospects have already spent time learning from you, making them significantly more likely to convert into paying clients.
A YouTube presence opens doors to partnerships with other coaches and content creators. These collaborations expose you to established audiences who trust the person you’re partnering with, instantly building credibility for your brand.
Cross-promotion opportunities multiply when you have video content to share. Guest teaching in someone else’s program, appearing on podcasts, or speaking at virtual events all become easier when you can point to your YouTube channel as evidence of your teaching style and expertise.
While client acquisition remains the primary goal for most coaches on YouTube, the platform offers additional monetization opportunities as your channel grows. From ad revenue to sponsorships, these income streams can supplement your coaching practice.
Most coaches won’t replace their income with YouTube revenue, but the additional earnings can offset your content creation costs. More importantly, the visibility gained through YouTube typically leads to premium client opportunities that far exceed direct platform earnings.
Many coaches overthink their YouTube strategy and get stuck in planning mode. The truth is that getting started requires less time and equipment than you might think. The coaches seeing the best results focus on consistency and authentic value rather than production quality.
Creating your YouTube channel takes just minutes. Use your coaching business name, upload a professional profile picture that matches your other platforms, and write a clear description that includes your coaching focus and the problems you solve. Add links to your website and lead magnets in the description.
Your technical setup can start simple. A smartphone or laptop with a good camera, natural lighting (near a window works well), and a good microphone will create perfectly acceptable videos to start. Good audio quality matters more than perfect video, so prioritize clear sound over fancy visuals.
Your YouTube content strategy starts with knowing exactly who you’re talking to. This person should align closely with your ideal coaching client. Define their challenges, aspirations, and the specific language they use when describing their problems. The more specific you can be, the more effectively you’ll connect.
When recording, imagine speaking directly to this one person. Address their specific challenges and questions as if you’re having a coaching conversation. This approach creates content that resonates deeply with your target audience and attracts viewers who match your ideal client profile.
Content pillars are the 3-5 main topic areas your channel will focus on. These should align with your coaching expertise and your audience’s needs. For example, a leadership coach might choose communication skills, team building, delegation, and handling difficult conversations as their pillars.
Each pillar should connect directly to your coaching services. Map out how these topics lead naturally to your paid offerings. This alignment ensures your content attracts potential clients rather than just general viewers. Test each pillar with a few videos before committing to your full content plan.
Building a list of 30-50 potential video titles prevents creator’s block and helps you maintain a consistent publishing schedule. Start by listing common questions your coaching clients ask, challenges they face, and skills they want to develop. Each pillar should have at least 10 potential video topics.
Format your titles to grab attention while clearly conveying the value. “5 ways to overcome imposter syndrome as a new manager” works better than vague titles like “Dealing with doubt.” Use tools like AnswerThePublic to find questions people are actively searching for related to your coaching topics.
Creating scripts from scratch for every video can become a huge burden on your time. Set up a project in ChatGPT or Claude with information about your coaching business, ideal client, and content goals. Provide examples of your writing style and speaking voice to help the AI match your natural communication.
Ask the AI to create video outlines or scripts based on your title bank. Prompt it with specific instructions like “Create a 10-minute video script about overcoming imposter syndrome for new managers that includes three actionable strategies and a personal story.” Review and personalize the output, adding your unique insights and examples from your coaching practice.
Want more help from ChatGPT in your business?
Check out the most important prompts coaches should know to help them manage their business and their life.
Thumbnails function as mini-billboards for your videos, often determining whether someone clicks or scrolls past. Effective thumbnails include a close-up of your face showing clear emotion, simple text (3-5 words maximum), and high contrast colors that stand out in search results.
Consistency in thumbnail style helps viewers recognize your content instantly. Create a simple template in Canva with your brand colors and fonts. You can outsource thumbnail creation for as little as $5-10 per design on platforms like Fiverr, making this a worthwhile investment for busy coaches focusing on content quality.
Many coaches wait until they have the perfect setup or content plan before publishing anything. This perfectionism prevents you from getting the feedback you need to improve. Commit to publishing your first 5-10 videos within a two-week period to build momentum and gather initial data.
Your early videos might feel awkward or imperfect – that’s normal. Push through this initial discomfort by focusing on the value you’re providing rather than how you look or sound. Set a publishing deadline for your first video and stick to it, even if you feel it could be better. Remember that your 50th video will naturally be better than your first.
Pay attention to which videos get the most views, comments, and watch time in your YouTube analytics. These metrics reveal what your audience responds to better than any planning or guesswork. Look for patterns in the topics, titles, or video styles that perform best.
Be open to adjusting your content strategy based on this data. If leadership videos consistently outperform communication videos, consider shifting more focus to leadership content. Similarly, if shorter videos (7-10 minutes) get better completion rates than longer ones (15-20 minutes), adapt your format accordingly. Your audience will tell you what they want if you listen to the data.
Batch recording (recording multiple videos in a single session) helps maintain a consistent posting schedule even during busy periods. Set aside one day each month to record 4-8 videos with the same setup. This approach saves significant setup time and keeps your energy level consistent across videos.
Prepare thoroughly for batch recording days by having all your scripts and talking points ready. Start with your highest-energy topics when you’re freshest, saving simpler content for later in the session. If you like, change your outfit, accessories or lighting positions between videos so they don’t all look identical when published over several weeks.
You need a lead magnet to direct your viewers to. Something that gives them instant value but also a true taste of your coaching methods. Enter Coachvox – your AI coach clone, ready and waiting to chat to interested prospects.
Coachvox is the tool of choice for top coaches seeking to showcase their work and scale their impact.
Try Coachvox today for free to see how AI can take your business to the next level:
Each week you delay starting your channel means potential clients choosing coaches they can see and hear. The best time to start was a year ago – the second best time is today.
Begin with what you have. A smartphone camera, natural lighting, and a solid microphone are enough to create your first videos. Focus on sharing valuable insights rather than achieving production perfection. Your expertise matters more than fancy equipment.
Here’s your quick 30-day plan:
This week, set up your channel and define your first three content pillars. Next week, create your title bank and record your first three videos. Week three, publish these videos and record three more. In week four, gather feedback and analyse your watch data.
By day 30, you’ll have six videos live and be well on your way to building a valuable channel that attracts clients while you sleep.
Your future clients are searching YouTube right now for solutions you can provide. They’re watching other coaches and making decisions based on who they connect with through video. Put yourself in the running by starting your channel today – your coaching business will thank you for years to come.
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