Diagnose sloppy AI-written posts and use your real coaching expertise to generate more qualified enquiries.
You’ve given ChatGPT the job of writing your LinkedIn posts. It’s doing a decent job, too. Your feed is active, your captions are polished, and you’re spending less time staring at a blank page. Great. But your enquiries haven’t increased. You’re publishing more than ever, with very little business to show for it.
AI can write about leadership, confidence or business growth all day. But it hasn’t sat in your coaching sessions, heard your clients’ objections or seen your methods in action. That experience is what makes your expertise valuable. And if it’s missing from your content, prospective clients have little reason to choose you. Before you ask ChatGPT for another 30 posts, let’s look at what’s going wrong.
Some problems with AI-generated content are obvious. Others look suspiciously like good posts until you see it through your prospective client’s eyes.
Ask ChatGPT for “five ways to become a better leader” and it’ll give you the usual suspects. Listen more. Communicate clearly. Lead by example. Hardly groundbreaking.
None of that shows the coaching method you’ve spent years developing, or the lessons you’ve learned from working with actual clients. Someone else could put their name on the post tomorrow and nobody would notice. That’s hardly a compelling reason to pay you $5,000 for a coaching programme.
LinkedIn is losing patience with this stuff, too. In September 2026, the platform announced it had reduced views of content classified as “AI slop” by 40%. It defines this as low-effort, likely AI-generated content that lacks original perspective or substance. AI-assisted writing is welcome, but generic, recycled content is getting less exposure. Here’s LinkedIn’s announcement.
Your leadership post gets a round of “So true!” from other coaches. A few likes, maybe a new follower. Very supportive. Shame none of them is the founder whose team brings every decision back to them. The one who’d actually pay for your help.
Give AI a broad topic and it’ll write for a broad audience. You get engagement from people who enjoy the subject, while your ideal clients scroll past. A hundred likes from people who’ll never buy your coaching won’t do much for your revenue.
“Deal with difficult conversations early.” Fine advice. You could put it on a mug.
An executive struggling with an underperforming senior employee has heard it before. They want to know what to say when things get tense, how to handle defensiveness and how to avoid making the situation worse. Generic advice won’t convince them you can help.
Show them how you approach the problem. Explain a step from your framework or share a relevant example from your coaching work. Give prospective clients a glimpse of how you think and what they’d be paying for.
Ask ChatGPT to write a LinkedIn post and there’s a good chance it’ll finish with “What do you think?” Ah yes. The classic invitation to share your opinion with a crowd of strangers.
Unless you’ve explained your commercial goals, your ideal client and what you want the reader to do next, AI will fill in the gaps. It doesn’t know whether you’re trying to generate coaching enquiries, promote a resource or encourage prospects to learn more about your methods.
Give it that context. A post about difficult leadership conversations might invite readers to explore your framework, chat with your AI version or find out about your coaching. The next step should make sense for the person you’re trying to attract.
Before you hand ChatGPT another batch of content ideas, take a closer look at what you’ve already published. These eight steps will help you find what’s going wrong and give AI the information it needs to produce something better.
Open your last five AI-generated posts. Look beyond the likes. Who’s engaging? Are people asking questions, visiting your profile or clicking through to your website? Have any genuine enquiries come from those posts? Ignore the AI-generated comments.
Look for where the interest disappears. If hardly anyone sees your posts, check your opening lines and how you’re distributing them. If you’re attracting other coaches, your messaging needs attention. And if the right prospects are engaging without taking action, look at what you’re offering them next.
You won’t solve every marketing problem by rewriting a post. Find the weak point first.
Let’s say you’re a career coach working with senior professionals. Asking ChatGPT for a post about “building confidence at work” will get you something very broad. That could describe almost anyone with a job.
Try something more specific: “You’ve been doing your manager’s job for six months, but you still haven’t been promoted.” Now we’re talking about a situation your ideal client will recognise immediately.
Tell AI exactly who you’re writing for, what they’re experiencing and what they want to achieve. Better still, use the words you’ve heard on discovery calls. That’s how you get content that speaks to the people who actually need your services.
This next one is probably the most important one:
ChatGPT has its favourite phrases. You know the ones. Landscapes that are constantly evolving landscapes. Perfect three-part lists. Out-of-place metaphor and odd verbs “quietly” slipping into your work. All rounded off with something from a motivational poster. No thanks.
Create a document explaining how you write. Include words and phrases you use, ones you never want to see, your preferred sentence length, punctuation and any other instructions. Add a couple of examples of posts that sound like you. Jodie Cook’s AI writing ban list is a useful starting point, and you can adapt it to suit your style.
Save the document in a dedicated ChatGPT or Claude project. Your AI can refer to it every time you create content, so you don’t have to repeat the instructions. You’ll still need to review the drafts, because the occasional telltale phrase will find its way back in.
Now give that project something worth writing about. Upload your coaching methodology, case studies, original articles and workshop materials. Include a description of your ideal clients, your offers and examples of the questions people ask you. Five years of coaching experience deserves more than a two-line prompt.
Add anonymised client stories, examples of results you’ve achieved and the language clients use to describe their problems. Tell AI to use these documents when creating posts and to ask for missing information rather than inventing details.
You’ve now got a library of your expertise that AI can draw from.
You have opinions about your field. Some probably go against the advice everyone else is giving. Excellent. Those are worth exploring in your content.
Perhaps you’re a business coach who believes founders spend too much time delegating tasks and too little time clarifying who owns decisions. Tell AI what you believe, explain why and give it an example from your work. Ask it to build a post around that argument. A specific opinion gives a prospective client a much better idea of how you think.
A 2025 Edelman and LinkedIn study found that business decision-makers value original ideas when assessing a potential supplier’s expertise. Give people something worth remembering.
Read the draft before you publish it. Properly. Does it sound like something you’d actually say to a client? Does it make a clear point? Is there anything in there that you wouldn’t be comfortable defending?
AI loves broad statements and tidy lists of advice. Remove the waffle. Replace vague recommendations with a specific example or an explanation from your methodology. Check any claims, client stories and results.
Your name is going on the post. You should be happy to stand behind every word. And if you wouldn’t say it during a coaching session, consider why you’re saying it on LinkedIn or Instagram.
Decide what you want someone to do after reading your post, then tell AI to write towards that outcome. A prospect exploring a problem might appreciate a free guide. Someone considering coaching may be ready to book a discovery call.
You could also invite them to chat with your Coachvox. Trained on your methods and expertise, your AI gives prospective clients a chance to experience your approach and ask questions about their own situation. It can also capture their contact details, giving you an opportunity to follow up.
Make the invitation relevant to the content. A post about difficult leadership conversations could finish by encouraging readers to explore their own situation with your AI. You don’t need to pitch something in every post, but when someone wants to go further, make it easy.
For more on turning social media interest into client conversations, see our guide to winning coaching clients on social media.
After publishing, pay attention to what happens. Which posts attract questions from potential clients? Which ones bring people to your website or lead to enquiries? Ask new prospects how they discovered you and what encouraged them to get in touch.
Take that information back to your content project. Save your strongest posts, explain why they worked and ask AI to suggest new angles worth testing. If prospects keep asking about the same challenge, you’ve found a subject worth exploring further. If a batch of posts produces nothing, investigate the audience, distribution and offer before ordering another 30.
Keep a simple record of what you’ve published and the responses you’ve received. No complicated dashboard required. For a broader approach to planning and measuring your marketing, see our content marketing strategy for coaches.
The more you learn from the people you want to work with, the better the information you can give AI next time.
Coachvox turns your coaching expertise into an AI version of you, trained on your knowledge, methods and communication style. Use it to create content that reflects your experience, then give interested prospects a chance to experience your coaching before they book a call.
With Coachvox, you can:
Create LinkedIn posts, articles and short-form content using your expertise.
Share your coaching methods and perspectives with a wider audience.
Let prospects chat with your AI version and experience your approach.
Answer prospective client questions around the clock.
Capture contact details from interested prospects.
Discover what your audience wants help with through their conversations.
Give your content a useful next step that leads towards your coaching services.
Give your expertise a bigger audience and turn more interest into conversations.
Start your free trial here:
ChatGPT will happily produce another 30 posts for you. Before you ask, take one you’ve already published and look at it from a prospective client’s perspective.
Does it address a problem they’d pay to solve? Does it show why your expertise is valuable? Is there a good reason to take the next step?
If your ideal client can’t see why they’d hire you after reading your content, it’s time to give AI something better to work with.
AI-generated content can sound polished without giving prospective clients a reason to hire you. Generic advice, broad messaging and a lack of evidence make it difficult for readers to recognise the value of your coaching.
Give AI your methodology, experience and a clear description of your ideal client. Then connect each post to a problem your prospects want to solve.
LinkedIn allows AI-assisted writing, but it limits the distribution of low-effort content it identifies as "AI slop". This includes generic or recycled posts that lack an original perspective.
Using AI to develop and edit your own ideas is fine. Publishing repetitive advice with little evidence of your expertise puts your reach at risk.
Give ChatGPT examples of your existing writing and a document explaining your preferred tone, sentence structure and vocabulary. Include words and phrases you regularly use, plus a ban list of anything you want it to avoid.
Save these instructions in a dedicated project so they're available whenever you create content. Review the output before publishing.
Include your writing style guide, ideal client profile, coaching methodology, service descriptions and examples of successful content. Add case studies, FAQs and original articles that demonstrate your expertise.
Tell ChatGPT how to use these materials and to avoid inventing client results or experiences. Remove confidential client information unless you have permission and appropriate safeguards.
Yes. AI-assisted content can attract premium coaching clients when it demonstrates the expertise they're paying for. Specific problems, original insights and credible examples give prospective buyers a reason to take your work seriously.
A high-ticket prospect needs to understand why your approach is worth the investment. Your content should help them make that assessment before a discovery call.
There is no universal posting frequency that guarantees coaching enquiries. Choose a schedule that lets you publish useful content consistently and review its performance.
AI might make it possible to publish every day, but increased output is only worthwhile when you're reaching the right people and generating business interest.
No. Some posts are there to share an opinion, demonstrate expertise or build familiarity with your work. Others should encourage a specific action.
When there's a natural next step, make it relevant. A prospective client might want to download a resource, ask a question, chat with your AI version or book a discovery call.
Track conversations with potential clients, relevant website visits, enquiries and discovery call bookings. Ask new prospects where they found you and which content encouraged them to get in touch.
Likes and impressions show how your content is being received. Qualified enquiries give you a clearer picture of whether it's contributing to your coaching business.
Yes. Coachvox lets you train an AI version of yourself using your content, frameworks, methodology and communication style. You can use that knowledge to create LinkedIn posts, articles and other marketing content based on your expertise.
The more relevant material you provide, the more useful the AI has to work with. You remain responsible for reviewing and approving what gets published.
Invite people who engage with your content to chat with your Coachvox. They can ask questions, explore their challenges and experience your coaching approach before deciding whether to work with you.
Your AI can collect contact details from interested prospects, giving you an opportunity to follow up. It also provides insight into the questions your audience is asking, which you can use to improve future content.
