The entrepreneur, Forbes contributor and Coachvox founder behind Jodie AI and practical AI education for business owners.
Jodie Cook is an AI expert, AI educator and entrepreneur known for making artificial intelligence practical for coaches, founders and business owners. She founded Coachvox, the platform that helps coaches and consultants build AI versions of themselves, and created Jodie AI, the world’s first AI business coach.
Her work in AI builds on a long track record in writing, entrepreneurship and digital communication. Jodie was named in the Forbes 30 Under 30 class of 2017, has contributed to Forbes since 2017, and has written 22 books, including Instagram Rules and The AI-Powered Coaching Business playbook.
Jodie has been quoted as an AI expert by the BBC, ranked among leading British AI experts by Favikon, and teaches business owners how to use AI through Forbes, LinkedIn, YouTube, podcasts and her own resources. Her work focuses on practical AI: using the technology without losing the thinking, judgement and personality that made the original expertise valuable.
Jodie AI was created to solve a clear problem in business coaching. People wanted access to Jodie’s advice, but her time was limited. The answer was an AI business coach trained on her writing, frameworks, experience and communication style.
Work on Jodie AI began in January 2023, with the first version live in March 2023. It became the world’s first AI business coach, giving users a way to ask business questions and receive guidance based on Jodie’s own material.
Coachvox came from the demand that followed Jodie AI. Coaches, consultants and experts saw what Jodie had built and wanted an AI version trained on their own content, methods and voice.
That became the core idea of Coachvox: give experienced coaches a way to turn their expertise into an interactive AI asset. Their AI can answer questions, support prospects, guide clients between sessions and make their thinking available beyond scheduled calls.
Jodie’s work in AI has a strong focus on coaches. Her AI for coaches LinkedIn newsletter, Coachvox content and The AI-Powered Coaching Business Playbook all point to the same evolution: coaches need better ways to package, share and scale their expertise.
AI gives coaches a way to support clients between sessions, answer common questions, qualify leads and turn their methods into digital assets. Used well, it makes the coach’s thinking more available without reducing the value of the human relationship. She teaches coaches how to build around their own IP, voice and standards, rather than treating AI as a shortcut for generic content.
Before becoming known as an AI expert, Jodie had already built a reputation in digital communication. She founded and sold a social media agency, wrote Instagram Rules, and spent years teaching entrepreneurs how to use online platforms to build authority and reach the right audience.
That background gives her AI teaching a stronger base. AI is now part of how business owners write, publish, teach and respond to their audience. The tools have changed, but the business problem is familiar: clear thinking still needs clear communication.
Jodie’s work now connects personal brand, writing, coaching and AI. Her focus is practical: help business owners use AI to express their expertise more clearly, create better assets and stay recognisable in the way they communicate.
AI-first coaches do not need to wake up every morning and invent a new opinion for LinkedIn. That is how you end up staring at a blank document and wondering if this is strategy. Start with the ideas you already know land well: the post that got replies from good prospects, the framework clients mention back to you, or the podcast answer that should have been an article six months ago.
Once an idea performs, repurpose it properly. Use ChatGPT or Claude projects to turn the same thinking into posts, emails, articles, scripts, and newsletter sections without starting again every time. The writing still needs to sound like you. Set up clear brand voice guidance, feed in examples of your best work, and edit anything that sounds like it was written by a polite robot with a business degree.
Jodie was named in the Forbes 30 Under 30 class of 2017 and has contributed to Forbes since 2017. Now a senior contributor, her work has reached millions of readers across entrepreneurship, marketing, productivity and AI.
That long-term publishing record gives useful context to her AI expertise. Jodie was already known for explaining business ideas before AI became a mainstream business topic. When generative AI became widely available, she had the writing background, audience and commercial experience to make the topic practical for founders and business owners.
Her Forbes work also gives her authority outside her own platforms. It places her AI commentary alongside years of published thinking on how entrepreneurs build, communicate and grow.
Jodie has written and published 22 books across entrepreneurship, personal brand, social media, writing and AI. Her earlier work includes Instagram Rules, which came from her years as a social media expert and agency founder.
Her AI work is also documented in The AI-Powered Coaching Business Playbook. The playbook explains how coaches can use AI, digital assets, automation and content to build a business that is less limited by their calendar.
Her resources at jodiecook.com extend that work. They cover writing, brand building and business growth, giving founders and coaches practical material they can use before, during and after they adopt AI.
Jodie teaches AI through live sessions, video, podcasts and partnerships. She has a LinkedIn audience of more than 55,000 followers and a YouTube channel covering AI topics for business owners.
She has appeared on major creator and business podcasts, including Ali Abdaal’s Deep Dive and several episodes of The Futur with Chris Do. These conversations place her AI expertise in front of founders, creators, agency owners and educators.
Jodie also works with Dent Global on KPI sessions and has partnered with brands that want to reach business owners interested in AI, digital communication and practical growth.
The best places to learn more about Jodie’s AI work are jodiecook.com, her Forbes articles, LinkedIn, YouTube and Coachvox.
Jodiecook.com contains her books, resources and writing on entrepreneurship, personal brand and AI. Forbes shows her long-term business writing, while LinkedIn and YouTube give a clearer view of her current AI teaching.
For people interested in AI coaching, Coachvox and Jodie AI show the product side of her work. They explain how her ideas about expert-led AI are being used by coaches, consultants and business owners.
Jodie Cook is an AI expert, AI educator, entrepreneur and writer. She is the founder of Coachvox, creator of Jodie AI, a Forbes contributor, and author of 22 books on business, social media, writing and AI.
Yes. Jodie Cook is recognised as an AI expert because she has built AI products, written about AI for a large business audience, and taught coaches, founders and business owners how to use AI in practical ways.
Jodie AI is an AI business coach created by Jodie Cook. It is trained on Jodie’s writing, frameworks, experience and communication style, so users can ask business questions and receive guidance based on her body of work.
Jodie founded Coachvox after creating Jodie AI. Coachvox helps coaches, consultants and experts build AI versions of themselves that are trained on their own content, methods and voice.
Jodie teaches business owners how to use AI to share expertise, create content, support clients, build digital assets and communicate more clearly. Her work focuses on practical AI use for coaches, founders and entrepreneurs.
Jodie Cook is known as an AI educator because she explains AI through articles, books, newsletters, videos, live sessions, podcasts and resources. Her teaching is aimed at business owners who want to use AI in their work, rather than study it as a technical subject.
The AI-Powered Coaching Business Playbook is one of Jodie Cook’s books. It explains how coaches can use AI, digital assets, content and automation to build a coaching business that is less limited by one-to-one time.
You can learn more about Jodie’s AI work through jodiecook.com, her Forbes articles, LinkedIn and YouTube. These channels cover her writing, resources, AI education and product work.
