T2D3: How some software startups scale, where many fail
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T2D3: How some software startups scale, where many fail

A practical guide to scaling your B2B SaaS from product-market fit to $100M ARR using the proven T2D3 framework.

Written by Stijn Hendrikse, B2B SaaS marketing expert, serial entrepreneur, and founder of Kalungi. Scale your SaaS from product-market fit to $100M ARR. Copy and paste the prompts into Max AI to get AI coaching from Stijn's knowledge.

Assess your product-market fit

Find out whether your B2B SaaS has truly reached PMF and what stage of growth you're at using the T2D3 maturity model.

Find your superpowers

Identify what makes your product genuinely different using the best-better-only framework for competitive positioning.

Define your ideal customer profile

Build a detailed ICP using firmographics, technographics, demographics, and job-to-be-done segmentation.

Create your content strategy

Build a B2B SaaS content marketing plan using the wow-how-now messaging framework aligned to the buyer's journey.

Set up your first dashboard

Choose the right KPIs for your stage and build a marketing dashboard that tracks what actually matters.

Plan your T2D3 growth trajectory

Map out how to triple revenue twice then double it three times, with the three things you need to do simultaneously.

Design your ABM strategy

Create an account-based marketing plan that works for early-stage SaaS, even with limited resources.

Optimize your SaaS pricing

Evaluate your pricing strategy, feature matrix, and plans to maximize revenue per customer.