Claude for coaches
Get fluent in the AI that writes, thinks and builds alongside you. Set it up once and every job after that gets faster.
12pm New York / 5pm London
Become an in‑demand coach
How to be the coach people mention when your topic comes up.
11:30am New York / 4:30pm London
Become the obvious choice, and everything gets easier
For brilliant, established coaches who should be better known. Show dream clients exactly why they need you, then build the assets that earn their trust at scale.
Janice
Mark
Padma
Meredith
John
Greg
You’re too good to be running your business with the handbrake on
But…
The standard is simple:
People should understand what you do before you enter the conversation.
Your clients already know you are brilliant. The outside world needs to understand who you help, what they should come to you for and why they cannot afford to wait.
When that is clear, your content, referrals, website, offers and digital assets pre-sell your expertise at scale.
That is what we get nailed inside Academy.
You leave knowing exactly where to take your business
Make every decision simple.
Who you help
Your dream client, specific enough that they recognise themselves.
What they want
The problem they care about and the outcome they will pay to achieve.
What you are known for
How people describe your work when your topic comes up.
How to say it
A one-line explanation of what you do, in the language your dream client uses.
What to build
The digital assets that make your dream clients familiar with your methods.
What to ignore
A filter for irrelevant content, partnerships, tools and offers.
Positioning that does you justice
Your clients already know how good you are. This is where everyone else catches up.
Assets that say it for you
Content in your voice, a digital asset people use before they speak to you, and your AI answering in your funnel.
A year of support
Live monthly calls with Jodie, the member community and your Coachvox software, for the whole membership year.
Starts Thursday 8 October
5 live sessions.
One business that does you justice.
Get clear on your client and message first. Then stack the funnel, coaching tools and automations on top.
Learn psychological copywriting
Get inside your dream client’s head before session 1. What they care about, the problems they want solved, and the language they use to describe them. This gives session 1 something real to work from.
Get clarity, then build trust at scale
Get clear on the outcome you create, the problem people should come to you for and the method behind your work. Then turn that expertise into a digital asset people can use before they ever speak to you.
Attract your dream clients with your content
Turn that clarity into content. Create consistent posts based on your beliefs and expertise. Perfect-fit clients know you’re the person for them.
ICF Converge, Washington DC
No session this week. Jodie is speaking at ICF Converge, so we pick back up on Thursday 5 November. Let us know if you’re there!
Build your AI funnel
This is where you build your Coachvox. Turn attention into qualified leads: your AI becomes an asset that builds familiarity with your methods without you in the room.
Be the coach they can’t replace
Use AI to find your blind spots, improve your questions and get better at the coaching itself. The early sessions help the right people understand why they need you. This one makes you even better once they become clients.
Win back the hours admin steals
Automate the work around your coaching: the repetitive jobs before and after sessions. Now you know your business mission, you can automate the right tasks.
Test it. Keep improving. Keep moving.
Bring what is working, what needs deciding and what you are scaling. Use the monthly calls to improve what you have built and make the next decision faster.
No more fuzz around your business
The clearer you get on what you do and who it is for, the easier the next decision becomes.
What your expertise can do beyond you
Get clear on what people come to you for, then turn that expertise into assets that keep working when you are not in the room. These coaches did exactly that.
Leadership coach
Damian ten Böhmer
Two LinkedIn posts about his AI. His dream clients saw them, started chatting, and he had two discovery sessions booked within a week.
Creative leadership coach
Anneli Hansson
The deep dive into her dream client made her pause everything she was doing, change her business model and 10x her price.
Social elegance coach
Julia Cha
People who are not ready for her high-ticket coaching pay $30 a month to access her AI. Two hundred customers now reach her expertise this way.
Join Coachvox Academy for $996/year
Your membership includes the October Academy sessions, Coachvox software, the Academy community, replays, prompts and live monthly member calls.
Join Academy →12 months of Coachvox software
Coachvox is included so you can build your AI version on top of crystal clear positioning. We help you decide what job it should do, train it on your expertise, and give your audience a clear reason to use it.
I built my business so my work precedes me
I do zero one-to-one selling. I put that effort into getting clear on what I do, sharing useful ideas and building assets. They explain what I do before I arrive.
I learned to market by building and selling an agency, then built an audience of more than 100,000 experts. I wrote The AI-Powered Coaching Business Playbook because I kept meeting brilliant coaches whose commercial success did not match the quality of their work.
I want you to become the coach people mention when your topic comes up. Academy defines that topic in a way that makes your dream clients seek you out.
The October sessions first. A year of support while you scale.
Join Academy for $996 a year. Start with five live sessions plus the pre-program masterclass. Then keep the software, community, resources and monthly calls for the rest of your membership year.
Your membership includes:
- Positioning that does you justice. Five 2-hour live sessions plus the pre-program masterclass.
- Assets that say it for you. Your content system, your digital asset, and 12 months of Coachvox software.
- A year of support. Live monthly member calls and the Academy community on Slack.
Plus every replay, worksheet and prompt, and ICF accreditation with 20 CCE points.
As long as you stay annual, you keep access to everything we add.
Already on Coachvox monthly? Log in to switch to annual and join Academy.
Proof that it works
Clarity. Better positioning. A business that makes more sense.
It's helped me question myself about what it is I actually do and how best to position myself and leverage all of the content I have.
Blown away by your knowledge of how to hone our messaging and pitch our offer. Amazing job. Thank you.
This offers so much value for coaches who want to serve with more ease. You show what becomes possible when we create clarity and let the right tools do the heavy lifting.
I’ve been in this space for a while. What I have learned in the past 6-7 weeks is more than I’ve learned in the past 2 years. The value exchange and the community is first class.
I knew I would learn about deploying AI. What I didn’t count on was a deep dive into why I was coaching, how I was doing it, and what would make it even more impactful. Any coach could benefit from the thoughtful analysis of your real business value.
Jodie has this gift for making it all feel manageable and achievable. The learning is practical, it's fun, and it's already changing how I work. I've learned how to scale my impact without losing myself in the process.
…and even more
This is what it looks like when the system clicks.
The expertise squeeze is coming
AI is making generic answers cheaper and easier to get. If your expertise sounds interchangeable, the market has more reasons to compare on price.
Academy members are building for the other end of the market. The coaches whose names become attached to a specific problem, result or body of work can scale that expertise through AI, digital products, books, memberships, cohorts and premium coaching.
You already did the work. Now let’s make it obvious what people should know you for.
Join Academy →This works best for people who move once the answer is clear
You are joining a membership of coaches who test, learn and keep growing.
You will love Academy if…
- You want the clearest route, then you want to run with it.
- You are happy to publish, test and learn before everything is perfect.
- You can get five likes and think, “Useful. What did I learn?”
- You want to become known for your work.
- You like building alongside ambitious people who are trying things too.
It will frustrate you if…
- You need ten opinions after you have already found a good answer.
- You research past the point where acting would teach you more.
- You need years of data before trying a new strategy.
- You use production standards or perfectionism to avoid shipping.
- You want to consume information without changing anything.
Know exactly what you are joining
What will I have by the end of the October Academy sessions?
- Positioning that does you justice. A one-line message you can say without thinking, and a clear answer on who it is for.
- Assets that say it for you. Your signature method defined, a digital asset, a content system with posts already written, and your Coachvox live in your funnel.
- A year of support. Live monthly member calls and the community, while you apply it.
How do we get all of this done in five sessions?
Is Academy a course or a membership?
I only want one-to-one clients. Is this still for me?
Do I still need discovery calls?
Most of my clients already come through referrals. Do I still need this?
What if my positioning changes?
I haven't built my AI yet. Do I need to do that first?
I already have a Coachvox and people are not using it much. What then?
What if I cannot attend live?
I'm a specific niche of coach or consultant. Will this work for me?
How does the ICF accreditation work?
Is my data or content used to train other AI models?
Can I pay monthly?
When does the October Academy start?
“The value I have received compared to what I have paid is like the Grand Canyon.”
Make it obvious why they should choose you, then let your assets build trust on your behalf.
Join Academy → $996/year · Coachvox software included · starts 8 October