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14 powerful tactics that utilise all of ChatGPT’s potential
Growing a coaching business can be tough. You’ve probably felt the frustration of trying to attract new clients, build your brand, and keep your audience engaged. But what if there was a way to make these tasks easier and more effective?
That’s where ChatGPT comes in; a powerful AI tool that can do so much more than just help write a social media post.
Yes, you can use ChatGPT to grow your coaching business.
In this article, we’re sharing 14 powerful ways to use ChatGPT that go way beyond the basics. These tactics are designed to help you get more leads, boost your online presence, and increase your sales, even if you have zero technical know-how. These strategies will help you tap into new opportunities and see real results.
Staying relevant has always meant embracing new technologies. Today, that means AI. As a coach, you’re competing for attention in a super crowded digital space, so using tools like ChatGPT can give you a significant edge (or leave you at a massive disadvantage if you don’t).
ChatGPT is a powerful tool for coaches aiming to grow their businesses. It helps generate ideas, streamlines content creation, and optimises client and prospect interactions. These capabilities are crucial for attracting new clients and building a strong brand.
By leveraging ChatGPT, you can unlock growth at scale, or at least spend less time on repetitive tasks and more time focusing on what you really want to do; coaching.
As a coach, you already know the importance of growth; both for yourself and your business. But with so many tactics available, how do you know what really works?
That’s why we’ve identified 14 powerful ways you can use this ChatGPT to drive meaningful growth in your coaching business.
These strategies cover a range of areas, from understanding your audience better to improving your online presence. Whether you’re looking to generate more leads, supercharge your content creation, or retain clients better, there’s huge value here for you.
We’re not interested in gimmicky hacks; we’re here to help you move the needle. These are practical, powerful strategies designed to help you achieve real growth.
Knowing your audience is the foundation of any successful coaching business. When you understand who your clients are and what they truly need, you can tailor your services and marketing to connect with them more effectively. This kind of targeted approach is key to growing your business, and ChatGPT can help you get there faster.
Audience segmentation: Gather data on your current clients or potential leads. This could include demographics (age, location, profession), psychographics (values, lifestyle, pain points), and behaviour patterns (what services they’re interested in, how they found you).
Use ChatGPT to help analyse this data and segment your audience into specific groups, for example, based on their biggest challenges or goals, so you can tailor your messaging accordingly.
Persona development: Create detailed client personas by feeding ChatGPT with information about your ideal clients. Include details like their typical day, main goals, obstacles they face, and what they value in a coaching service. ChatGPT can give you a clear picture of who you’re targeting, making it easier to craft content and offers that resonate.
Survey creation: To get a deeper understanding of your audience, create surveys or questionnaires. Provide ChatGPT with some basic questions or topics you’re interested in, such as what challenges your clients are facing right now or what topics they want to learn more about.
ChatGPT can then help you refine these questions and structure your survey in a way that encourages insightful responses. This feedback can reveal new growth opportunities.
By using ChatGPT to understand your audience, you can create targeted messaging that resonates deeply, keep your clients engaged, and focus your marketing efforts on strategies that deliver the best results. This understanding allows you to connect with your audience in ways that drive meaningful growth, setting your coaching business on a path to success.
Your personal brand and website are often the first impressions potential clients have of your coaching business. It’s crucial that your messaging is clear, compelling, and aligned with the needs of your audience. ChatGPT can help you refine your brand voice and optimize your website content to make sure you’re effectively communicating your value.
Brand messaging review: Start by reviewing the key messages on your website. This includes your homepage, about page, and key service pages.
Provide ChatGPT with the current copy or page links and ask for feedback on clarity, tone, and how well it aligns with your target audience. Ask for suggestions on how to improve or rephrase key sections to better resonate with your potential clients.
Content clarity and consistency: Use ChatGPT to analyse the consistency of your brand voice across your website and social media platforms. Input content from different areas, such as your blog posts, social media profiles, and landing pages, and ask ChatGPT to evaluate whether the tone and messaging are consistent and reflect the image you want to portray.
For example, ensure your tone is professional yet approachable, and that your messaging clearly conveys your expertise and the benefits of your coaching services.
Refining your brand messaging with ChatGPT helps you create a stronger, more cohesive brand identity that resonates with your target audience. This clarity and consistency across all platforms make it easier for potential clients to understand who you are and what you offer, increasing their likelihood of engaging with your content and services, and ultimately driving business growth.
Understanding what works for other successful coaches can provide valuable insights for your own business. It’s about learning from those you admire and finding ways to enhance your own unique approach. ChatGPT can help you analyse influential coaches in your field, identifying key strategies and gaps that you can leverage for your growth.
Choose influential coaches: Start by selecting a few coaches or influencers in your niche who are achieving the kind of success you aspire to. These should be individuals whose style, content, and engagement resonate with you and your target audience.
Analyse their effectiveness: Use ChatGPT to review these coaches’ content, such as their social media posts, blogs, and website copy. Ask ChatGPT to identify what makes their messaging effective, what topics they focus on, and how they engage their audience. This analysis can help you pinpoint successful strategies that you might adapt or be inspired by.
Identify opportunities for differentiation: Once you’ve analysed the strengths of these influencers, use ChatGPT to help identify gaps or areas where you can differentiate yourself. This could be in the type of content you produce, the audience you target, or the specific services you offer. The goal is to find your unique angle and focus on enhancing your strengths rather than simply mimicking others.
By analysing successful coaches and influencers, you gain valuable insights into what resonates with your audience and how you can elevate your own approach. With ChatGPT’s help, you can learn from the best while staying true to your unique style and strengths, giving you a competitive edge without losing sight of your own game.
You’re spending time and effort getting potential clients to your site to learn about your coaching services. But how well does it communicate your value and encourage visitors to take action?
ChatGPT can help you enhance your key web pages by adopting the role of a CRO (conversion rate optimisation) specialist, guiding you through the process of making your site more engaging and conversion-friendly.
Adopt the CRO specialist role: Ask ChatGPT to take on the role of a CRO specialist and review your key web pages such as your homepage, service pages, landing pages, and contact page. All of these are crucial in getting a prospect to take action.
Provide the current content or page links and ask for recommendations on how to improve the layout, wording, and calls-to-action to better engage visitors and increase conversions. ChatGPT can help suggest compelling headlines, rework your copy to be more persuasive, and optimise your calls-to-action to encourage more sign-ups or inquiries.
Requesting testimonials and case studies: Social proof plays a huge role in converting prospects because they demonstrate your credibility. Use ChatGPT to draft an email to your existing or past happy clients.
This email should be professional yet personal, expressing your appreciation for their business and requesting their feedback or a brief testimonial about their experience working with you. You can also ask for permission to share any success stories as case studies on your website, highlighting how your coaching has positively impacted their lives or businesses.
Improving the key pages of your website with ChatGPT’s guidance ensures that you’re presenting your services in the most compelling way possible. By optimising your content and calls-to-action, along with adding social proof, you can turn more visitors into clients, boosting your business growth.
Identifying the key factors that drive your business growth – your growth levers – is essential for focusing your efforts on what truly works. ChatGPT can help you uncover these levers through data analysis and by acting as a virtual business coach, guiding you to discover the areas that have the most impact.
Data-driven analysis: Start by gathering data from various sources, such as website analytics, social media performance, email marketing metrics, and client feedback. Input this data into ChatGPT and ask it to help identify trends and patterns. For example, you could ask, “Which marketing channels are driving the most conversions?” or “What content topics are generating the most engagement?” ChatGPT can help you sift through the data to pinpoint where your business is gaining the most traction.
Get ChatGPT to help: Ask ChatGPT to adopt the role of a business analyst to explore deeper insights about your growth levers. Try this prompt:
“Adopt the role of a business analyst and engage me in a back and forth conversation. Ask me about the sources of business growth over the past 12-month, digging into the most powerful growth factors. Leave no stone unturned, questioning any assumptions I make. After you have a conclusion, present your findings and suggest where my attention and effort should be focussed.”
Actionable insights: Once you’ve identified your growth levers, ask ChatGPT for suggestions on how to maximise these areas. This could involve doubling down on high-performing marketing strategies, refining your services to match client demand, or enhancing the aspects of your business that are already working well.
By identifying and focusing on your growth levers, you ensure that your efforts and resources are directed toward the areas that will yield the highest returns. ChatGPT’s dual role in data analysis and as a virtual business analyst helps you gain a clearer understanding of what drives your business forward, allowing you to make informed decisions that promote sustained growth.
How fast would your business grow if you never lost a client? What if every single prospect converted? Losing prospective or existing clients is incredibly frustrating, especially when you’re working so hard to attract new ones.
Often, it’s minor issues in the client journey that lead to drop-offs, from unclear communication to a lack of follow-up. ChatGPT can help you identify these issues and improve your onboarding process to ensure new clients have the best possible experience from the start.
Identify drop-off points: Start by asking ChatGPT to help you analyse where and why potential clients are slipping away. For example, try the prompt, “Help me identify the common reasons clients don’t convert after an initial consultation. Ask me questions, one by one, about my processes and what clients do or say when they don’t go ahead.”
Or “Help me identify where in my relationships with client is breaking down and why. The goal is to create recommendation that help me improve my retention rates.” ChatGPT can help you review your client interactions, feedback, and even survey data to pinpoint these critical drop-off points.
Improve your onboarding process: A smooth onboarding process sets the tone for your entire client relationship. Use ChatGPT to craft a clear, welcoming onboarding sequence that includes informative emails, easy-to-understand instructions, and helpful resources. For instance, you could ask ChatGPT to draft a series of onboarding emails that guide new clients through the first steps of working with you, ensuring they feel supported and confident in their decision to hire you.
Enhance communication and follow-ups: Regular and thoughtful communication can prevent potential clients from slipping away. Ask ChatGPT to help you create a follow-up system for prospects who show interest but haven’t yet committed. This could include drafting follow-up emails or messages that are personalised and address any concerns or questions the client might have, keeping the conversation going and showing your dedication to their needs.
Small improvements to your client conversion and retention rates make a compounding difference over time. This could be the difference between treading water in your business and seeing the growth you truly want.
Your coaching sessions are filled with valuable insights and opportunities for growth, both for your clients and your business. By using a tool like Fathom to record and transcribe these sessions, and then analysing them with ChatGPT, you can enhance the coaching experience, generate fresh content ideas, and identify areas for improvement.
Record and transcribe sessions with Fathom: Use Fathom to record your coaching sessions (with your clients’ permission) and generate transcripts of the conversations. This allows you to revisit the sessions in detail. Once you have the transcripts, input key points or entire sections into ChatGPT and ask for feedback. We recommend removing any sensitive or identifying information.
For example, you might ask, “What follow-up questions or exercises would benefit this client?” or “What was my client thinking or feeling that they weren’t saying?” or “How could I have done a better job as a coach in this session?” ChatGPT can help you identify significant themes or patterns that you might have missed during the live session.
Create content from session insights: Use the insights gathered from your sessions to generate content for your blog, social media, or newsletters. Ask ChatGPT to help you turn key takeaways into engaging content pieces that resonate with a wider audience. For example, you could ask, “How can I turn this coaching session’s insights into a blog post?” or “What social media content can I create based on this session’s key themes?” This not only helps you share valuable knowledge but also positions you as a thought leader in your field.
Enhance client follow-ups: Based on the feedback from ChatGPT, you can also craft personalised follow-up communications for your clients. This could include summarising the key points from the session, suggesting additional resources or exercises, or simply checking in to see how they’re progressing. This added level of care can deepen your client relationships and increase client satisfaction.
This is a hugely powerful use of ChatGPT for coaches. By leveraging these insights, you can enhance your coaching practice and strengthen your client relationships, leading to greater satisfaction and business growth.
This is the first in a few content related tactics, where ChatGPT can really shine. Email marketing remains one of the most powerful and cost effective sales and marketing methods for coaches. This means you need a way of growing your email list!
One of the most effective ways to grow your list is by offering a valuable lead magnet; something that your audience finds useful and irresistible. ChatGPT can help you brainstorm, create, and refine lead magnets that not only attract leads but also establish your authority in your coaching niche.
Brainstorm lead magnet ideas: Try this prompt, “I need a lead magnet to offer prospects so I can capture their email address. Give me 10 lead magnet ideas that would appeal to my audience of [describe your audience] that tie into my coaching offering [describe your coaching offering or speciality]” ChatGPT will likely suggest a range of ideas, from ebooks and checklists to templates and mini-courses.
Create the content: Once you’ve settled on an idea, use ChatGPT to help you create the actual content of the lead magnet. Decide on the outline or key points you want to cover, and ask for a draft of the structure, text and compelling titles and calls to action.
Refine, optimise and promote: After creating the initial draft, use ChatGPT to refine the content, ensuring it’s engaging, easy to understand, and clearly communicates the value to your audience. Ask how it can be designed for maximum impact and how best to share and promote it. We have a list of lead magnet promotion ideas to help.
Creating a lead magnet with ChatGPT helps you grow your mailing list and positions you as a valuable individual in your niche. Increase engagement, increase conversions, grow your coaching business.
Find out why customers think Coachvox AI is the ultimate lead magnet for coaches, consultants and online educators.
Find out moreStart your free trialNow your email list is growing, the next step is to nurture those leads with regular, valuable content. Many coaches aren’t intentional about their emails, often sending them ad-hoc without a clear plan. To truly engage your audience and drive conversions, it’s important to have a consistent email strategy in place, ideally, sending out emails at least once per week. ChatGPT can be a powerful tool in crafting these emails, ensuring they’re both engaging and purposeful.
Create a plan: ChatGPT can map out a consistent and intentional email strategy. Try, “I’m going to email my list once per week for 12 weeks. The purpose is to build familiarity, show my expertise and ultimately generate interest in my services. My core audience is [describe your ideal customer profile] and my current service offering is [describe offer]. Suggest a 12-week plan of emails, some of which should be more value adding, some should be more directly promotional. Use sales psychology and marketing tactics to maximise efficacy.”
Craft problem, agitation, solution emails: Once you have your plan, use ChatGPT to write emails using the problem, agitation, solution framework. Just ask ChatGPT to draft the individual emails, highlighting the problem, agitating the pain points, and then presenting your solution, whether it’s a helpful tip, a free resource, or one of your coaching services. Some of the emails in your schedule will lend themselves more to problems and agitations, some will be more solution and promotion focused.
Every email you send is meaningful. Add value, build a relationship, generate leads. By being intentional with your email strategy and using ChatGPT to craft regular, value-packed emails, you can grow your business. Consistency is key.
Growing your business through organic search engine traffic is the perfect scenario. It’s free and enquiries are usually well qualified. The fact they’ve found you online and received value from your site is a great start. But SEO takes time and effort. This is where ChatGPT comes in.
Keyword research: Use ChatGPT to identify relevant keywords your target audience is searching for. Use the prompt:
“Based on my audience of [describe core audience] and coaching focus of [describe your coaching business], generate a list of keywords I could target blog posts, and landing pages. Suggest 20 main keywords, then 20 long-tail keywords.”
“For the keyword [add keyword], what are the top ranking webpages on the internet? How can I create an article that could outrank those pieces?”
Content optimisation: Once you have your keywords, use ChatGPT to help you optimise your existing content or create new, SEO-friendly material. For example, ask, “How can I better optimise this content for the keyword [insert keyword]? [Paste content or share link]” ChatGPT can suggest where to include the keyword, how to structure your content for better readability, and ways to make your title and headers more compelling for both readers and search engines.
Meta descriptions: Meta descriptions on your pages are crucial for improving your search engine rankings and click-through rates. Try this:
“Write a meta description for the following blog post to promote a high click-through rate and optimise for the term [insert keyword]. [Insert blog content or link]”
By using ChatGPT to enhance your SEO efforts, you can increase your website’s visibility and attract more organic traffic from people actively searching for coaching services. Effective SEO helps you reach potential clients who are already interested in what you offer, making it easier to convert them into paying clients.
Many business owners, coaches included, have used ChatGPT to help them with social media content. However, there’s really more to the tool than writing a few tweets. Ultimately, social media marketing needs a strategy, consistency and genuinely compelling content. We need more advanced uses of ChatGPT for that.
Develop a social media strategy: Ask ChatGPT to outline a social media strategy tailored to your goals and audience. If you’ve been using the same chat, try:
“Using what you know about my audience and business, suggest four content pillars I should base my social media content on. Then outline an overall strategy for social media that aligns with the main objective of growing my coaching business. Finally, apply this strategy to a 12-week social media plan.”
Brainstorm content ideas: Ideation is one of ChatGPT’s strong suits. Now you have a social media strategy and plan, you need specific ideas of what to post.
“Act as my social media manager. Now we have my content pillars and a plan to grow my business through social media, provide ideas for my content. There should be a variety of styles of posts. They must be highly engaging and valuable for my audience, helping me to maintain a dynamic and engaging social presence. Explain why each idea works as part of my strategy.”
Create social media content: Once you decide which ideas to run with, use ChatGPT to draft the actual posts. For example,
“Create a post for [social network] using the idea [insert the idea you want to use]. Ensure the hook (first line) is short and compelling to entice the reader to continue. There should be a call to action at the end, encouraging the reader to reach out or comment on the post.”
Social media could unlock a new wave of business growth by reaching new audiences and reengaging old ones. But it cannot be light-hearted or you’ll simply waste time. Get serious with ChatGPT’s help. Strategise, ideate and get sharing.
As a coach, you understand the value of having someone guide you through challenges and help you unlock new opportunities. But what if you could turn to ChatGPT for that guidance? By using ChatGPT as a virtual business coach, you can explore fresh perspectives, identify obstacles, and uncover new strategies for growing your coaching business.
Your personal business coach: Simply instruct ChatGPT to adopt the role of a business coach (or specifically as a sales and marketing coach) and it will begin a coaching session for you. For best results, tell ChatGPT about your business and your objectives and be clear you’re looking for a back and forth coaching conversation.
Specify that you’d like to identify and psychological barriers to money or growth that could be affecting your success. Be open about your challenges, goals and overall motivations.
You know how powerful coaching sessions can be. Using ChatGPT as a business coach gives you access to a constant source of insights and ideas, helping you unlock new paths for growth.
Staying informed about what’s happening in your niche is key to keeping your business thriving. However, market research can be time-consuming; a nice-to-have for well-resourced coaches. But ChatGPT can help with this; giving you the insights you need to make smart decisions about positioning and marketing.
Spot market trends: Ask ChatGPT to help you identify current trends in the coaching world. E.g, “What’s trending in [life] coaching right now?” or “Based on market trends, what are [business] coaches likely to focus on in the next 3-5 years?” ChatGPT can pull together information that gives you a clear view of what’s popular and what clients are looking for.
Understand client needs: Use ChatGPT to dig into what your potential clients are struggling with or what they’re interested in. Try:
“My dream clients are [describe your clients in detail]. Based on all available information, what are their biggest challenges right now? What coaching-related services might be most interesting to them? The aim of this is to better position myself as the ideal solution for them.”
Find opportunities: Ask ChatGPT to help you identify areas where you can stand out.
“Based on market trends and the challenges of my primary target audience, give me 10 ideas for ways I can position and promote myself as the ideal coach for them. Seek novel ideas, where I can stand out from other similar coaches in my niche.”
Whilst market research can feel like a burden, it can future-proof your business growth. Now ChatGPT can do all the heavy lifting; this can give you an edge over those coaches not leveraging it.
You know as well as anyone how important this is. If you want to grow your coaching business, you need to keep developing a range of skills, both personal and professional. Make this process as simple as possible with ChatGPT.
Evaluate your skills: Start by asking ChatGPT to assess your current strengths and areas for improvement. You might ask, “What skills should I work on to improve my coaching?” or “What new coaching techniques should I learn?” This can help you focus on where you’ll get the most benefit.
Find learning resources: Once you know where to improve, ask ChatGPT to recommend books, courses, or other resources. For example, “What are some good books on leadership coaching?” or “Can you suggest online courses to boost my coaching skills?” ChatGPT can guide you to valuable resources that match your needs.
Stay updated: Coaching methods and practices evolve, so staying updated is important. Ask ChatGPT for the latest insights, such as “What are the current best practices in coaching?” or “What new coaching tools should I know about?” This helps you keep your skills current and effective.
Investing in your professional growth keeps you at the top of your game. With ChatGPT’s help, you can easily find ways to improve your skills, stay informed, and continue delivering top-notch coaching to your clients.
There you have it; the 14 powerful ways to use ChatGPT to grow your coaching business. Now it’s all about how you’ll put these strategies into action. Here are some tips for implementing these tactics effectively:
Prioritise based on your goals: Not all of these things need to be implemented at once. Start by identifying which areas of your business need the most attention and choose the tactics that align with your immediate goals. For example, if your primary goal is to attract more clients, focus on creating a lead magnet and optimising your key web pages first.
Integrate with existing tools: ChatGPT works well alongside other tools you might already be using, like CRM systems, email marketing software, or social media schedulers. Use ChatGPT to complement these tools.
Monitor and adjust: As you implement these strategies, keep track of what’s working and what’s not. Use the data you gather to refine your approach. Ask ChatGPT for feedback or new ideas as you go. For example, if a certain type of content isn’t resonating with your audience, ask ChatGPT for suggestions on how to tweak your messaging or try a different angle.
Stay consistent: Consistency is key to seeing results. Whether it’s sending out regular emails, posting on social media, or following up with clients, make sure you stick to a schedule. ChatGPT can help you plan and stay organised, making it easier to maintain consistency.
As with any new tool, technology or strategy, there may be challenges when using ChatGPT to grow your coaching business. Here’s how to overcome them.
Feeling overwhelmed: It’s easy to feel overwhelmed with the variety of ways to use ChatGPT. Prioritisation is key. Pick one or two tactics to implement first. As you become more comfortable, gradually add more strategies to your workflow.
Time management: Finding time to use ChatGPT effectively can be a challenge. Schedule specific times each week to work on your ChatGPT tasks, whether it’s drafting content, analysing data, or planning strategies. This helps you stay on track and avoid putting it off.
Prompting shortcomings: Using ChatGPT might feel daunting, especially if you don’t get the results you want straight away. Remember, ChatGPT is incredibly user-friendly. If you can send a WhatsApp message, you can use ChatGPT. Start with simple tasks and gradually hone your prompting abilities.
More on prompting: We put together a list of the 12 prompts all coaches should know to help you in work and life – check them out!
Using ChatGPT in your coaching business can open up new ways to grow, engage your audience, and streamline your processes. Whether you’re refining your marketing, improving client onboarding, or exploring fresh ideas, ChatGPT offers practical tools to help you succeed.
Start with a clear plan, focus on what matters most, and use ChatGPT consistently. You’ll find it becomes an invaluable part of your workflow, making your life easier and your business stronger.
As you put these strategies into action, you’ll discover even more ways ChatGPT can enhance your coaching practice. Embrace the potential, and watch your business thrive.
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